Everyday Farfetch has thousands of new products coming into the platform. I was tasked with running the discovery and definition of possible opportunities to surface products based on personalisation and inspiration.
To help gather knowledge and encourage cross business collaboration I worked with product owners to organise and facilitate a workshop focusing around the subject of recommendations.
First task was to annotate a possible user journey into Farfetch.com and where the recommendation moments might occur.
User is on a social site and sees a pair of shoes they would like…
Utilising the resources created by a user research study on inpiration on Farfetch.com, I compiled pain point cards and asked the group to rate the pain into buckets
The most popular idea to pursue was the Newness Hub.
Creating Newsness Hub Identity
Thousands of new products enter Farfetch.com daily. The Newness Hub would inspire the user in discovering new labels/styles/country trends/influencers, and establish Farfetch as a fashion authority.
We identified 4 key areas to factor into the hub design, which were.