Seamless recommendations

Everyday Farfetch has thousands of new products coming into the platform. I was tasked with running the discovery and definition of possible opportunities to surface products based on personalisation and inspiration.

ROLE
Product Designer

PROJECT
Product Inspiration

CLIENT
Farfetch

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The Workshop

To help gather knowledge and encourage cross business collaboration I worked with product owners to organise and facilitate a workshop focusing around the subject of recommendations.

First task was to annotate a possible user journey into Farfetch.com and where the recommendation moments might occur.

 

Scenario

User is on a social site and sees a pair of shoes they would like…

When
are recommendations shown

What
should recommendations be displayed

Where
the is the logic/alogorithm

How
do we present them

Utilising the resources created by a user research study on inpiration on Farfetch.com, I compiled pain point cards and asked the group to rate the pain into buckets

painpointspainpoints

90 Minute Prototype
Using the two exercises the participants were split into 4 groups and tasked to create a prototype on paper, solving one of the painpoints, within 90 minutes.

Each group presents their prototype then everyone has two dot votes for their preferred idea.

The most popular idea to pursue was the Newness Hub.

workshop-sketchesworkshop-sketches

Creating Newsness Hub Identity

Thousands of new products enter Farfetch.com daily. The Newness Hub would inspire the user in discovering new labels/styles/country trends/influencers, and establish Farfetch as a fashion authority.

visual-moodvisual-mood

We identified 4 key areas to factor into the hub design, which were.

categoriescategories
designdesign

Liveness

Live video allowing in flight purchases. Viewing the products as they come into the boutique. Gives a dynamic of how the products look and what they work with.

Offering

Representing quantity through interaction 
Immersing the user within a grid of new in products.

Immersion

Displaying further product details, as an expanded view within the grid.
Keeping the user within the page whilst providing valuable information. 

Curation

Putting a face to curated sets. Giving the ability for the user to change the set by hitting a refresh button. 

Trending

Real time country purchase information.
Gives the impression of trending looks in different parts of the world.
Quantifying purchases within countries.

Discovering

Showcasing sets from the latest brands via an interactive slider.
Allowing exposure to lesser known brands whilst showing breadth of catalogue.