Everyday Farfetch has thousands of new products coming into the platform. I was tasked with running the discovery and definition of possible opportunities to surface products based on personalisation and inspiration.
Farfetch Focus brings together everything new within the fashion industry, specifically tailored to each user.
Newness hub - a place where the user would get a tailored experience showing various shoppable social feeds, model looks and geographic trends.
SHOP THE LOOK
A business opportunity for Farfetch to market additional products is in the Shop the Look feature, where the user would be able to purchase the other items the model is wearing. These interaction concepts were born from a recommendations workshop which I facilitated where I split the group into 3 small teams, which then created an interactive paper prototype. The concepts were then put in front of our select user base to test the hypothesis that having this feature would inspire the user into what to match their source product with and possibly make additional purchases.