Luxury Loyalty

Jumeirah

Creation of luxury hotel chains native loyalty app, responsibilities included crafting the visual look and feel, interaction patterns, loyalty scheme and booking flows.

ROLE
Lead Product Designer

AGENCY
Eight Inc

CLIENT
Jumeirah

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App requirements

• Personalised experienced based on geo and preferences.

• Make and view reservations.

• A loyalty hub to earn and spend rewards.

Making a booking

The apps home screen is a combination of personalised offers around their upcoming stays or offers in their location. With the ability to use the search function to take them through a booking journey.

Viewing a reservation

Creating a place for users to be able to view the valuable information for their stay or reservation, with the eventual goal to use the app to unlock hotel room doors.

Loyalty hub

Users are able to collect and spend loyalty points. Using the wallet a user is able to view how many points they have, and then using their device pay or collect for a reservation.